Fond began with a camera roll. Photos of dinners, breads, weeknight pastas -- small evidence of evenings I wanted to remember. None of them had anywhere to live. Social networks were not built for this kind of quiet record. So Fond is. It is a place to keep the food you make, see how it changes over time, and find the people cooking around you. Food worth remembering, kept close.
It is a place to keep the food you make, see how it changes over time.
For home cooks first. The people who already photograph what they make -- the loaves, the weeknight pastas, the Sunday roasts -- and want a place for those photos to live with the care they deserve.
For restaurants too. The dish at that little place down the street belongs in the same record. The gesture is the same: this is food worth remembering.
Discoverable, but not noisy. Find the cooks around you. Follow the bakers whose loaves you would eat. The feed runs at the pace of dinner, not the pace of a feed.
Android coming later.